Publicidad sin nombre: Escudo sin Escudo.

Mira esta selección de piezas con las que Escudo rompió esquemas al no usar su nombre directamente en la publicidad. La campaña, además, fue lanzada en un inicio a través de internet, donde fue furor en redes sociales. El juego de palabras entre Escudo y el cuco, en ruso, estuco y miles de combinaciones más construyó una campaña completísima en piezas como también la participación de la gente con sus propias propuestas en las páginas de Escudo.


Por Juan Barrenechea


37 Comentarios

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